about

Content and Product Design Specialist

I drive engaging brand narratives and user-centric product experiences through content strategy, product design, and launch expertise. I have 15 years of success in bridging the gap between creative ideation and impactful execution, fostering seamless collaboration with partners, talent, and stakeholders.

I’m able to transform complex briefs into tangible results through:

• Content Mastery: Producing narrative development and execution for product launches, editorial content, digital campaigns, and brand-driven initiatives.

• Product Design Vision: Translating user needs into intuitive and beautiful interfaces, ensuring functionality and user excitement.

• Launch Orchestration: Masterminding impactful pre-launch buzz and flawlessly executed product debuts, maximizing awareness and engagement.

• Partnership Synergy: Building strong relationships and effective communication channels with diverse stakeholders to align goals and optimize workflows.

• User-Centric Focus: Deeply understanding user motivations and expectations, guiding all decisions towards creating unforgettable experiences.

• Continual Process Improvement: Constantly iterating on team and XFN processes, ways of working, vendor explorations, as well as budget and project tracking to help drive efficient, high-quality, team-oriented workstreams.